Industry case study - VooDooDog

VooDooDog was founded in 2003 by David Obadiah (Producer), and Paul Donnellon (Creative Director). The studio is based in London, and works with many Hollywood studios, as well as TV studios (such as Channel 4 and the BBC). Voodoo has an excellent reputation for animation in particular, and has been nominated for the British Animation Awards. They also work on live action and web development.

In the film Made of Honor, the title sequence is live action, but animation has been used to introduce confetti into the everyday scenes. This has the effect of making the viewer anticipate romance. The screen shot I have chosen is of a piece of blue confetti floating into the apartment window where a couple are in bed. This effectively creates a focus for the key characters in the story.

I also looked at the title sequence for Nanny McPhee Returns. This title sequence tells short stories that demonstrate magic using a wide range of scenarios from the film, and accompanied by music that helps to create a variety of atmospheres, from fun and excitement, to a little fear with a prison scene. The animation is fast moving and quickly moves from one scene to another, but each involve surprise and magic in some description or another.

This screen shot shows the children appearing from random places. I have chosen it because it includes some of the key characters. It is not easy to do a screen shot of the magic itself, as this needs the action!

In the title sequence for The Life and Death of Peter Sellers, the sequence begins with live action but this quickly turns into animation, as in the screen shot below:

As in the Nanny McPhee title sequence, the signature style involves a wonderful combination of fast moving and changing animation, accompanied by music, with characters and film elements evolving from the different images. In all three title sequences, there is a snapshot of the film, particularly with the two animation ones, which rapidly transform from one scene to another.